MiSide Community Impact Network | 2023
The Challenge
The annual report serves as a critical communication tool for donors and is a state-mandated requirement for operating as a nonprofit. This year’s report posed a unique challenge—it was the first major publication to present MiSide as a unified organization, bringing together two previously separate nonprofits under one cohesive brand.
Our goal was to effectively introduce the new brand identity while maintaining clear distinctions between the two parts of the organization. The report needed to balance storytelling with data, ensuring donors could easily understand both the impact of their contributions and the scope of MiSide’s work in Detroit.
My Role
I led the design and layout of the report, adhering to the new brand standards and identity guidelines to ensure a polished, cohesive look. My responsibilities included:
Curating compelling client stories from our archives to illustrate the real-life impact of donor contributions.
Designing clear, visually engaging data presentations to allow readers to quickly grasp key metrics and understand the organization's reach.
Ensuring the new brand identity was seamlessly integrated throughout the publication while maintaining distinct visual elements for each part of the organization.
The Solution
Tools and Technologies
Adobe InDesign, Photoshop, Illustrator, Microsoft Excel, Canon Mark 5